ValueVision Media to Change Name to EVINE Live Inc. to Reflect Repositioning As Digital Commerce Company


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ValueVision Media, Inc. (NASDAQ: VVTV), a digital commerce company operating as ShopHQ, announced on November 18, 2014 it is changing its corporate name to EVINE Live Inc. effective immediately, marking an important next step in the Company's long-term strategy to become a true digital commerce company. Effective November 20, 2014, the Company's NASDAQ trading symbol will also change from VVTV to EVLV.

EVINE Live will focus on all things digital. The "Es" that bookend the EVINE Live brand speak to the ease, exclusivity and energy of this new entertaining consumer experience. The inclusion of the word "Live" is all about real-time impulses to act and interact on all digital platforms.

"On the heels of a solid third quarter, we strongly believe definitive change and innovation are necessary to build on our recent momentum and drive the Company to the next level," said Mark Bozek, CEO of EVINE Live. "We believe that fully embracing this new transformation will enable EVINE Live to forge new paths and new relationships that allow us to be far more competitive, far more creative, and far more disruptive on all our platforms. EVINE Live has the opportunity to be fearless in our strategies to transform the worlds of retail and entertainment while, at the same time, driving greater consumer engagement."

The Company expects to transition from doing business as "ShopHQ" to "EVINE Live" over the coming months, with the complete rebranding planned to take place first half of 2015. In the coming months, the Company intends to introduce new proprietary brands from the worlds of fashion, beauty, jewelry, home and fitness. "The new approach should enable us to build a stronger foundation for long-term growth," added Bozek.



Investor Information Links:

EVINE Live Goldman Sachs Presentation: click here

EVINE Live Announcement Press Release: click here

Q3 Earnings Press Release: click here

Data as of November 1, 2014

Date Title
Jan 26, 2015 EVINE Live Announces Nancy Davis, Founder of Race to Erase MS, Will Debut Her Jewelry Collection During Valentine's Weekend Broadcast
Jan 14, 2015 EVINE Live Announces Launch of FrescoWare by Scotto(R) by Famed NYC Restaurateurs, The Scottos
Jan 13, 2015 EVINE Live Inc. CEO Mark Bozek, Chief Strategy Officer Russell Nuce and World Class Chef Todd English Rang the NASDAQ Opening Bell January 12
Jan 12, 2015 EVINE Live Announces Live Broadcast From The Todd English Food Hall at The Plaza in New York City on Valentine's Day